Bosch, a well-established global brand, was preparing to launch FreshUp, a revolutionary portable device designed to combat unpleasant odors on fabrics without using chemicals. Despite its innovative product features, including the removal of bacteria and viruses, the challenge lied in attaining substantial market validation, stirring consumer interest, and formulating a solid launch strategy.
Our team worked in close collaboration with Bosch to understand the unique value proposition FreshUp offered. We conducted in-depth market research to validate the demand for such a product and to understand the competitive landscape. With this insight, we developed a robust marketing strategy designed to spark consumer interest, highlighting the product’s unique selling points. We incorporated multichannel marketing tactics to ensure the launch reached a wide audience and positioned FreshUp as a must-have device for every household.
Our comprehensive approach led to a highly successful launch for FreshUp. The market validation affirmed a strong demand for such a product, positioning FreshUp as a game-changer in the market. The launch strategy, coupled with our efforts to raise consumer interest, resulted in an overwhelming response from the market. Bosch was thrilled with the outcome, establishing FreshUp as a significant new addition to their product portfolio.