Tyson
services: Consulting, Design, Marketing
#01. The Challenge
Tyson, a well-established and nearly synonymous name with the meat industry, recognized the need to reach a new generation that values innovation. They approached us with the ambitious task of branding a groundbreaking new product. The challenge lay in creating a dynamic brand that still paid homage to Tyson’s iconic and multifaceted legacy.
#02. The Solution
We collaborated closely with Tyson to understand their vision for this new product. With that understanding, we embarked on creating a brand that fused the traditional with the innovative, reflecting Tyson’s long-standing reputation while appealing to a younger, innovation-focused demographic. This process involved reworking their story for the new generation, increasing accessibility and enhancing the user experience, all while maintaining the essence of Tyson.
#03. The Result
The result was a resounding success. The branding strategy we crafted resonated with the target audience and successfully introduced the new product to the market. The dynamic yet representative branding reinforced Tyson’s position as an industry leader while reaching out to a new generation of consumers. This project demonstrated that Tyson is not only an industry giant but also a forward-thinking innovator ready to adapt and cater to changing consumer preferences.
