Airia
services: Design, Marketing, Branding
#01. The Challenge
AIRIA, a company dedicated to crafting high-functionality, aesthetically pleasing home care devices, was aiming to make an impactful entry into the market. They required not just an exceptional design for their product, but also an early adoption strategy and market validation that could make their brand an instant success.
#02. The Solution
Our team collaborated closely with AIRIA and Gillette Labs to understand the product, the target audience, and the brand values that AIRIA aimed to embody. We embarked on designing a product that would align with the company’s focus on functionality and aesthetics. Parallelly, we developed a comprehensive early adoption strategy, targeting the right audience, and utilizing optimal platforms for market reach. Additionally, we conducted market validation to ensure that the product resonated well with the prospective customers and met their needs.
#03. The Result
The partnership proved to be highly successful. The design of the product received commendation for its perfect blend of functionality and aesthetics, reflecting AIRIA’s vision. The early adoption strategy resulted in a swift and impactful entry into the market, with a significant number of early adopters. The market validation helped in refining the product further based on user feedback and ensuring it was a perfect fit for the target audience. All these efforts led to AIRIA becoming an instant success in the home care device market.
