Having spent eight years delivering top-tier market data to investors, financial technology firm MayStreet had surpassed its startup phase and was on the brink of notable success. The brand, however, needed an upgrade to reflect its stature and standing, comparable to industry titans such as Bloomberg and Refinitiv. Alongside this, a potent marketing strategy was necessary to further enhance brand recognition and fuel the expanding sales department with leads.
MayStreet’s main strength lies in its ability to overcome its clients’ legacy technology issues using cloud-based solutions and other modern tools. Despite the high-tech sophistication of its approach, we advised MayStreet to narrow down its marketed product offering to three core elements. This simplification allowed us to convey a more straightforward, unified narrative, easily digestible for busy executives and non-specialist media, without overwhelming them with intricate technology.
This approach gave rise to an accessible comparison: MayStreet as the Google Maps for market data. This comparison captured MayStreet’s ability to simplify navigation through vast amounts of information, guiding users to the correct data-driven decisions in an user-friendly format. Essentially, MayStreet was seen as a pathfinder in the market data sector. And indeed, MayStreet’s name (chosen due to the company’s initial location on May Street in London) aptly fit this narrative.
The transformation brought about by the rebranding and strategic marketing efforts proved to be highly beneficial for MayStreet, as confirmed by co-founder and CEO Patrick Flannery. The new brand emerged as a major asset, and the supporting PR, digital marketing, and content strategy had a substantial and direct influence on sales activities and revenue growth.