Nobu
services: Consulting, Marketing, Content Creation, Social Media
#01. The Challenge
Nobu, a globally renowned restaurant chain known for its unique fusion of Japanese and South American cuisine, aimed to revitalize its content marketing strategy and establish a new visual direction for its social media platforms and website. The challenge was to capture the essence of Nobu’s high-profile dining experience, innovative dishes, and stylish ambiance through striking visuals that would appeal to its upscale clientele, while maintaining a consistent and coherent brand image across all platforms.
#02. The Solution
As a consultant, we initiated a deep-dive into Nobu’s brand identity, its signature culinary offerings, and the expectations of its sophisticated clientele. Leveraging these insights, we curated a fresh content marketing strategy, blending narratives around Nobu’s unique fusion cuisine, elegant ambiance, and culinary excellence.
We further helped Nobu in setting a new visual direction that is captivating and aligns with their high-end dining ethos. Our team conducted a professional photoshoot of their innovative dishes, capturing the artistic presentation and culinary craftsmanship in each. These images were designed to enthrall and engage viewers, piquing their interest in the Nobu experience.
We also provided detailed visual direction for Nobu to implement across their social media, press releases, and other promotional materials. This ensured a consistent visual storytelling that amplifies the Nobu brand’s uniqueness and appeal.
This approach gave rise to an accessible comparison: MayStreet as the Google Maps for market data. This comparison captured MayStreet’s ability to simplify navigation through vast amounts of information, guiding users to the correct data-driven decisions in an user-friendly format. Essentially, MayStreet was seen as a pathfinder in the market data sector. And indeed, MayStreet’s name (chosen due to the company’s initial location on May Street in London) aptly fit this narrative.
#03. The Result
The revitalized content marketing strategy and fresh visual direction significantly enhanced Nobu’s online presence. The captivating photos of the dishes and the unified visual direction across all platforms further elevated Nobu’s brand image, resonating with its upscale clientele’s expectations.
The impact of the new content and visual strategy was visible in terms of heightened engagement on social media, increased website traffic, and heightened media attention, successfully reinforcing Nobu’s position as a leader in upscale dining and culinary excellence.
