HoloTrak, an Internet of Things company, aimed to aid businesses in protecting their assets through real-time tracking, asset monitoring, distribution, and workforce management. However, they were starting from scratch – lacking a distinctive brand identity, a robust application to deliver their services, and other essential tools to set them apart as an industry standard.
To tackle these challenges, we began by incubating HoloTrak’s brand identity, crafting a corporate brand that spoke to their innovative approach to asset protection and their commitment to providing businesses with simple yet effective solutions. We emphasized their unique blend of cutting-edge technology and user-friendly interface in the branding exercise.
Next, we moved to design and execution of their flagship tracking application, HoloFleet. With a keen focus on user experience and the criticality of real-time tracking, we developed an application that combined superior functionality with intuitive navigation and visual appeal.
In addition, we also developed various other tools essential for their operation, each designed to complement their core offering and to help position HoloTrak as an industry standard in asset tracking and protection.
The combined efforts on brand development, application design, and tool creation set HoloTrak on the path to industry recognition. The branding accurately conveyed their corporate identity, the HoloFleet application became a flagship product providing essential services effectively, and the additional tools helped them meet diverse client needs. As a result, HoloTrak quickly grew to be recognized as an industry standard in their field.